Margin analysis for wine distributors
Wine List Doctor gives your sales team the data to walk into any venue and have a confident, commercial conversation, backed by swap recommendations from world-class producers.
For distributor principals and their sales teams.
Got it. We'll be in touch.
The problem
Most wine lists are built around the owner's personal preferences, not commercial logic. The result is underperforming SKUs, missed margin, and sales conversations that go nowhere because they feel like opinion rather than fact.
Wine List Doctor changes that dynamic. Your reps can show any venue owner, in plain numbers, what their wine list is actually costing them. Then hand them better options on the spot.
How it works
01
Your Account Manager opens Wine List Doctor on-site. The app maps the venue's current list against your full distributor portfolio: price point, margin, category, style.
02
Wine List Doctor surfaces the underperforming wines instantly. Not percentages buried in a spreadsheet. Actual dollar figures, per year, that the venue owner can see in the room.
03
For every underperformer, the app suggests a substitute from your portfolio. Better margin, matched to the venue's style and price point, from producers the owner will already respect.
Turns a two-year stalled conversation into a number. When a venue can see a mid-range pour is costing them thousands a year in margin, the decision makes itself.
Changes the dreaded "we're happy with our current list" conversation into one your team actually wants to have.
Stops the pitch. Your reps show the numbers and recommend from your own portfolio. A completely different dynamic in the room.
Coming to London Wine Fair, May 2027
Request a demo and see what Wine List Doctor finds in a wine list you already know.
For distributor principals and their sales teams.
Got it. We'll be in touch before the show.