How it works
Wine List Doctor works in the room, not in a spreadsheet back at the office. Your Account Managers use it live, in conversation with the venue owner, to turn a gut-feel discussion into a data-led one.
Your Account Manager opens Wine List Doctor on-site. Enter or review the venue's current wine list and the app maps every wine against your distributor portfolio, comparing price point, margin, category, and style across the full range.
No preparation required. The analysis happens in the room, while the conversation is happening.
Wine List Doctor surfaces the underperforming wines: the ones costing the venue margin they don't know they're losing. Not percentages buried in a report. Actual dollar figures, per year, that the venue owner can read across the table.
This is the moment that changes the conversation. Venue owners who have never looked at their list commercially see, for the first time, what their preferences are actually costing them.
For every underperformer, Wine List Doctor recommends a substitute from your portfolio. Matched to the venue's style, price tier, and customer base, using wines from world-renowned producers the owner will already know and respect.
Your Account Manager isn't pitching. They're solving a problem the venue owner can now see in black and white.
Both sides leave the conversation with something. The venue owner has a clearer picture of what a better wine list looks like commercially. The Account Manager has a reason to follow up and a set of wines already agreed on in principle.
The result: fewer cold pitches. More second conversations. A distribution relationship built on data, not instinct.
Coming to London Wine Fair, May 2027
Request a demo and we'll run Wine List Doctor against a portfolio you're familiar with.
For distributor principals and their sales teams.
Got it. We'll be in touch before the show.